As Innovation Advisors, an important part of our work is ensuring that clients understand the future, and identify critical uncertainties and understand emerging opportunities, markets, customer segments and threats with enough time and information to act. We use foresighting best practices and a structured methodology to overcome the uncertainty our clients face when preparing for the future.
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Susan Mayer, CFS, and Jamie Pero-Parker Ph.D. share their extensive experience and provide product examples that illustrate strategies taken to reduce sugar, and explain how considering the function of sugar using the DFV framework results in effective strategies for sugar reduction to be developed quickly. They review the definitions of desirability, feasibility, and viability from a design thinking perspective, and consider the functions of sugar that influence each aspect.
In their article Using Design Thinking to Increase Sugar Reduction Options in Consumer Food Products - the first in a two-part series - Susan Mayer CFS and Jamie Pero Parker, PhD., suggest that design thinking may be the answer to the dilemma of creating food products that consumers enjoy and want to purchase while respecting the goal of improved health through reduced sugar.