But does the ingredient work, our clients ask?
As we review and evaluate published scientific studies and interview experts in the field, we can educate our clients about the level of scientific evidence for each ingredient. The evidence ranges from sound scientific studies on human subjects to limited studies on model systems or anecdotal evidence. As not all ingredients have been tested fully in humans, we can also show what additional studies are needed on some ingredients to fully understand the impact on mood and energy.
So, how does the ingredient work, and how can ingredients work together, our clients ask?
After reviewing research on the mode of action for compounds in mood-enhancing ingredients, we advise on the impact of combining ingredients, and of adding a new ingredient to current consumer product formulations.
The research we uncovered and prioritized on ingredients and interactions enabled a client to launch a new product line of three single-serve ready-to-drink beverages within six months of our collaboration. Each beverage used a different combination of mood-enhancing ingredients.
For another client, our work on efficacy was the first step of the innovation process; they are using our insights to evaluate energy and mood ingredients in a variety of food and beverages across both established brands and new brands in their portfolio.