To meet our client’s secondary objective of ensuring that leaders throughout the organization also had access to insights that inform their strategic plans, we collaborated with dozens of stakeholders and decision-makers in a two-day workshop.
Participants identified and prioritized trends that will influence the consumer relationship with their products over the next 10 years. And, using these trends, we immersed participants in a series of collaboratively developed scenarios that illustrated potential future environments and identified emerging opportunities and threats.
At project completion, decision-makers had identified technology areas where additional investments were needed immediately and provided these recommendations to leadership.
More importantly, we introduced a new mindset, process, and toolset that our client can and will continue to use – well after our collaboration – to explore alternate futures that inform strategic decision making and position the organization to compete effectively