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Using Foresighting for Long-Term Strategic Planning

GLOBAL Agrichemical COMPANY

Our client, a global agrichemical firm, acquired a competitor in a complementary market they wanted to extend their planning horizon beyond the near-term and develop a long-range strategic vision that incorporated global trends influencing agriculture and anticipated emerging opportunities. The newly-combined leadership team tapped us to define a collaborative long-range purpose, vision and strategic plan that would align the organization globally, allow them to move from short-term and reactionary to long-term and proactive, and ensure the company’s continued relevance

We used foresighting to define an agrochemical firm's long term success

Uncovering Opportunities and Threats

We identified and analyzed megatrends in the agriculture sector including

  • land productivity
  • consumer trends
  • climate change
  • water usage
  • emerging technologies

We uncovered opportunities and threats and defined possible scenarios and consequences. In collaboration with the executive leadership team, we developed and expanded insights within each major trend and created a decision and planning framework to assess the implications and place them into strategic planning time horizons. The organization uses our planning framework for their strategic investment and portfolio development activities as part of their annual planning cycles.

Refining the Foresighting Process

As we completed the foresighting process, the leadership team had agreed on the critical issues to address immediately and which issues were less urgent. Through collaboration, the leadership team defined the organization’s purpose, vision, and strategic focus for the next five-10 years and continues to incorporate megatrend analysis into their annual strategic planning process, and this helps in their ongoing foresighting process.

Related Services:
Insights
Related Sectors:
Food & Agriculture

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