Change Management: A Key to Digital Transformation

Change is hard and uncomfortable

If your organization is considering or starting its digital transformation, your change management needs will be significant. Why? Because you’ll need to prepare not only for a faster pace of change but also for a greater degree of changeTo further complicate your digital transformation, most people naturally resist change because it takes them out of their comfort zone. This resistance to change may explain why 70 percent of digital transformation initiatives fail.  


image of a robot with a computer

Engage Your Organization  

In our work with our clients on their digital transformation, we have observed that barriers to success are often not due to technical challenges, but to a misalignment of “softer” skills. We’ve seen organizations struggle with the change management and communication that digital transformation requires. Digital transformation success comes from ensuring that change management issues are proactively addressed.  

The Healthcare Information and Management Systems Society (HIMSS) created an infographic highlighting the factors needed for successful change management in digital transformation. A key piece to success iengaging your organization. This includes planning the project timeline, communicating the future state, and empowering your organization.  While the HIMSS’ focus is on healthcare, their information can be applied to all types of digital transformation initiatives.  

Learn from Past Efforts 

In our collaboration with organizations that seek to digitally transform, my colleagues and I have observed and assessed what works and what is important. It takes a systemwide approach to ensure a successful digital transformation, and people play a central role. Overlooking change management can result in failed digital transformation efforts.  

Change management is only one of six key organizational aspects necessary for evaluating digital transformation; the other five are strategy, organizational structure, resources, technology & data, and offerings & opportunities.  

If you want to know which proactive measures you can take to support your successful digital transformation, take our  Digital Alignment Survey. We’ll score your results and provide curated content to help you understand how digital transformation is manifesting within your organization.

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About the author

With over a decade supporting organizations on their innovation journeys, Moline Pandiyan enables clients to bring their research, inventions, and capabilities to market and into practice. While her focus is on medical technologies and health innovation, Moline works across industries and marketing with our commercial, university, and government clients worldwide. She advises on promising investments, innovation, and partnership opportunities to support strategic growth initiatives. And she investigates and matches user needs with emerging and established technology solutions, helping organizations assess, enable, and transform ideas into application through new products and services. Moline received a Master in Engineering Management from Duke University and a B.S. in Biomedical Engineering from the University of Akron.

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