Virtual Workshop: Uncover Consumers’ Future Needs with Design Thinking
We’ve partnered with IFT – an international, non-profit scientific society of professionals engaged in food science, food technology, and related areas – to host a virtual short course on “Using Design Thinking to Uncover post-COVID Consumer Needs.”
From June 22-26, 11 am –1 pm EST daily, we’ll introduce you to design thinking fundamentals. Does your company make consumer products, ingredients, packaging, or machinery? This course provides you with basic concepts in design thinking and brings those concepts to life with small group exercises.
You’ll receive hands-on experience with design thinking tools that you can use to uncover post-COVID consumer needs and shape your organization’s innovation efforts. And you’ll practice techniques to discover unmet consumer needs, define problems and value propositions, pitch concepts, and get customer feedback.