Go-To-Market Strategy

Optimize Your Innovation Portfolio

Leveraging our 50 years of innovation successes, we created the ICANVAS Commercial Readiness Assessment Tool for inventors and innovation portfolio managers. They use the tool to understand, assess, and communicate the commercial maturity of their technology-based innovations.

ICANVAS guides users through the critical aspects of the commercialization journey, including

  • technology readiness,
  • intellectual property status,
  • development resources,
  • business strategy, and
  • market fit.

Considering ICANVAS for your team?

The tool reveals data that you can use to track the performance of your new venture teams, allocate resources more wisely, identify and correct potential trouble spots in the commercialization process, and make investment decisions with better ROI.

Our clients – universities, institutes, startup accelerators, government labs – tell us ICANVAS

Image of our group working with clients 
  • educates inventors quickly
  • facilitates communication with stakeholders and
  • provides an accurate assessment of commercial maturity and risk.


Ready to move your ideas to impact?  We can help.

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