More spice rack, less recipe book
Innovation strategists and designers treat innovation toolsets more like a spice rack than a recipe book. They take a little of this, a little of that and make something unique. Perhaps something no one else would have thought of.
Because when it comes down to it, innovation toolsets are really about spurring creative thinking. It’s the problems being solved and the questions being asked that matter most. Not the tools and approaches being used. The innovation process is all about framing important questions, uncovering assumptions about how you think the world works, taking a fresh perspective, and formulating a new hypothesis about what’s needed. Innovation is an interactive, explorative process of creative thinking applied to a specific problem or need. The tools, therefore, must be in service of that process and the desired outcomes, not the other way around.
What does that mean for those of us who seek to innovate? Where do we start?
Here are my recommendations.
- Define your innovation objectives. Set your innovation target. Define your ‘so what’ early and keep it close at hand as a guiding star.
- Frame good, meaty questions. Push yourself to think about your innovation objectives through the lens of opportunities (How might we…?) and challenges (What’s stopping us…?).
- Play from a blank canvas. When I start my innovation process design efforts, I literally begin with a blank sheet of paper. I love having a clean slate from which to create and get messy. Perfection is not the aim; exploration is.
- Pull from your trusted resources. I’ve listed here some of my favorite go-to innovation tools and resources (including those related to human-centered design, systems change, and other related fields). Remember, think about these go-to resources as a spice rack, not a recipe book.
- When in doubt, create something new. With your objectives and meaty questions in mind, be bold in developing tools, approaches, and resources that help you (and those who are innovating with you) unleash your creative potential. Feel liberated to use existing tools as a jumping-off point, but not necessarily the final product. Color outside of the lines.
- Try and learn; try and learn again. After every innovation process I run, be that an internal ideation session or an external multi-day innovation workshop, I create space for myself and those involved in the process to reflect on how it went. What worked? What didn’t? What might we do differently? Be sure to capture those learnings in the moment, else they will be easily lost in the ether. Over time, this will enable you to have a refined, personalized pool of innovation tools and resources that you and others mix-and-match confidently and creatively.”
And if I can help you get started with innovating, get in touch.