Think Beyond Connectivity
The first automated robotic vacuums were developed more than 10 years ago. Consumers can interface with the robotic vacuums through mobile apps to check their status, or start or stop operation, but their movement and function have largely been random and time-bounded. Some have done well in the market, but they are far from ubiquitous. They have not yet crossed the chasm to mass adoption.
In comparison, smart thermostats have been available in the market for half as long (fewer than five years) but have seen stronger growth to reach a level of adoption similar to robotic vacuums. The difference is that smart thermostats go beyond just connecting to your smartphone; they leverage AI to help consumers make decisions. An example is Nest’s Airwave technology that analyzes system performance and minimizes the use of the air conditioning compressor to save energy, while still reaching the target temperature quickly.
If you’re thinking about a new CPG product, don’t stop at making a connected device. Creating a robot or adding Bluetooth connectivity is a good first step, but it provides limited value. Challenge your team to think beyond connectivity and consider how they will leverage AI to help consumers make decisions or act. This will enhance the value of the solution you provide and increase your chances of success.
Not sure how to apply AI to your product concept?
Start with a stakeholder mapping exercise.
- Think about not just the user, but all the other stakeholders in the system.
- Consider the different ways your solution could provide value to each stakeholder
- Prioritize the areas where you may be able to leverage AI to generate value.
Keep your stakeholders and the decisions they need to make in mind throughout your development process and your product will be more likely to make it across the chasm to mass-market adoption.