Applying the Desirability-Feasibility-Viability Framework to Innovation
Our innovation work with food clients often focuses on how to formulate products to meet consumer preferences, tastes, or trends. Want to reduce sugar? Incorporate clean label ingredients? Use alternative proteins? Introduce natural colors? Or do you want to meet another consumer demand? Regardless of the goal, our clients share similar questions and challenges. How …
Applying the Desirability-Feasibility-Viability Framework to Innovation Read More »
