design thinking

Applying the Desirability-Feasibility-Viability Framework to Innovation

Design Thinking / By

Our innovation work with food clients often focuses on how to formulate products to meet consumer preferences, tastes, or trends. Want to reduce sugar? Incorporate clean label ingredients? Use alternative proteins? Introduce natural colors? Or do you want to meet another consumer demand? Regardless of the goal, our clients share similar questions and challenges. How …

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image of a group working on a design thinking project

Design Thinking for Product Development

Design Thinking / By

As innovation advisors, a design thinking approach underlies our work. We know design thinking improves the product development process and helps innovators develop solutions that have a more meaningful impact. Why? Because design thinking enables us — and our clients — to start with the customer or end-user. We identify problems that they’re having and …

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