Where Does Corporate Innovation Go From Here?

We can date the beginning of an intense corporate focus on innovation to 1997 when Steve Jobs returned to Apple and Clayton Christensen published The Innovator’s Dilemma.

As the pace of change accelerates, what will the next innovation era demand?

If Jobs is the avatar for the last 20 years of innovation, what’s important for the next 20?

Jeffrey Phillips suggests that five factors will matter:

  • Speed and agility in your innovation approach
  • Trendspotting and foresighting to identify emerging opportunities
  • Active engagement in the broader innovation ecosystem
  • A competent and well-communicated innovation process
  • A corporate culture that embraces innovation

Download the white paper here.

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thought-leadership post category:
White Papers and Articles

About the author

Jeffrey Phillips focuses on the front end of innovation, specifically trendspotting and scenario planning, customer insight research, idea generation and open innovation. He also has experience in linking innovation to corporate strategy, developing a culture of innovation and in innovation training. Jeffrey leads our thought leadership programs and writes regularly in several blogs, on LinkedIn, and for Inc.com, and is the author of four books (OutManeuver, Relentless Innovation, 20 Mistakes Innovators Make and Make Us More Innovative), Jeffrey received an MBA from the University of Texas at Austin and a B.S. in Engineering from the University of Virginia.

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