Predicting and Responding to Consumer Trends with Foresight

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When clients need to navigate rapid and unprecedented change, we advise on strategic decision making and long-range strategic planning.  Using strategic foresight, we help organizations improve strategic planning and address uncertainty.  Our approach provides insights into longer time horizons (typically five-10 years). This approach is effective when uncertainty is high, and organizations don’t know how industry forces will unfold.

Identifying and Prioritizing Trends

A global consumer products company needed to identify insights that would inform their R&D resource allocation and guide technology roadmaps. We introduced foresight to the organization. 

The group’s secondary objective was to ensure organization leaders had access to insights that inform their strategic plans. In a multi-day workshop, we identified and prioritized trends that would influence the consumer relationship with their products over the next 10 years. Using these trends, we immersed participants in collaboratively developed scenarios that illustrated potential future environments and identified emerging opportunities and threats.

At project completion, decision-makers had identified technology areas where additional investments were needed immediately. They presented these recommendations to leadership. In addition, we introduced a new mindset, process, and toolset that our client can use well after our collaboration. The tool allows them to explore alternate futures that inform strategic decision-making and position the organization to compete effectively.

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